Our story

Welcome to the Bold and Beautiful Family

Bold and Beautiful Cosmetics is a revolutionary cosmetic line founded by Sophie Powell, one woman with the belief that all women can find beauty within themselves.

Unconvinced of traditional profit-based models for business success, her brand was built from scratch to do something more meaningful—offering products designed specifically to make everyday women feel beautiful inside and out.

Each item in the collection carries an uplifting message: You are enough!

Every customer who uses our cosmetics can carve out time for their individual self-care – helping Bold and Beautiful Cosmetics spread positivity around the world one product at a time.